Tag Heuer Watch Company

The History of Tag Heuer
Edouard Heuer was the architect of the affluence watch aggregation Tag Heuer aback in 1860. The business was based in St Imier, Switzerland, accepted for acclaimed watch makers. Many of these brands are still accepted today as fashionable pieces, but they were originally advised for applied use.
The aggregation specialized in sports watches and chronographs, with Heuer patenting his aboriginal alarm in 1887.
The chronographs were timepieces advised for air crafts and automobiles. They had assorted functions, not alone for absolute time keeping, but for timing journeys. Afterwards designing a 'Oscillating Pinion' in 1887 (still acclimated by watchmakers for automated chronographs), Heuer invented the 'Time of Trip'. This was the aboriginal dashboard alarm for aircraft use, which showed the continuance of the cruise as able-bodied as the time.
In 1914 Heuer alien its aboriginal wristwatch chronograph. It was acclimatized from the abridged watch chronograph.
By 1916, the 'Micrograph' was introduced. This was a alarm which was authentic to 1/100 of a second. Because of the accuracy, the alarm was acclimated by sports professionals aural the Olympic Games to time sprints, and it was acclimated for abstruse research. The archetypal was followed by the 'Semikrograph', which was authentic to 1/50 of a second. Again, this was acclimated in antic contest to time the breach a part of two contestants. The breach additional stop watches were acclimated as the official watches in the Olympic Games for three years running.
Throughout the 1930's, the 'Autavia' had been alien for use as a dashboard timer. German pilots in the Air Force acclimated 'Flieger' chronographs featuring two pushers and two registers with a accommodation for 30 minutes. By the 1940's, the models included a calender action and were advised in stainless steel, 14, 18 and 22 carat gold.
Sporting Time Pieces
As able-bodied as getting acclimated for the Olympic Games, Tag Heuer were aswell time keepers for sports contest such as the bob sleigh, skiing and car races. The stopwatches were acclimated in the 1950 Carrera Pan American Rally, which was a 6 day accident to bless Mexico's area of the Pan American highway.
In the backward sixties, Swiss Grand Prix champ Joe Swift wore the Autavia. During the 1970's Ferrari again became the official sponsor of Tag Heuer. The cast was associated with allegorical antagonism drivers and was acclimated in Formula One cars.
By 1987, McLaren took over from Ferrari, as their sponsor. They were accepted as the Tag McLaren Team and amid 1992 and 2003, the acclaimed cast was F1's official timekeeper.
Fashion Statement
Tag Heuers were not alone acclimated by professionals in the apple of action and for pilots and boats. The superior watches were acclimated as fashionable pieces by Hollywood stars and beat by antic heros. Steve McQueen wore the 'Monoca' alarm while filming Le Mans in 1970. It fabricated him their official ambassador.
Although the cast is able-bodied approved afterwards today as a assurance of superior and design, new models are evolving. Big companies still await on the attention and invention. The different appearance of the 2002 Action Vision glasses appearance acumen with abstruse frames and sunglasses, as able-bodied as the charge to attending good.
As awards accept been accustomed for architecture and technology, the acceptance increases if sports men and women who abrasion their Tag Heuer watches become icons with celebrity statuses.
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